Story of Dining
Hi, I am Shaheena the founder of Dining, we have now been running for 6 months and it’s been a great 6 months getting to know our customers, learning what is popular, what is not and all the other helpful feedback.
I wanted to share a little bit more about myself and the story behind Dining.
Firstly, this was an idea of mine from a few years ago when I encountered the gap in the market, however, did not pursue it at the time. Two years ago, I found myself experiencing the same issue again and decided last year to work on Dining to fill this gap.
What I encountered was during a busy project in my project management career, where I did not have time to cook (being away and finishing work late) and was looking for quality tasty meals to eat at home and during lunch. Looking around local supermarkets I could only find vegetarian or fish-based meals, or for halal it was pies, burgers etc.
For the best part of a year I ate food from restaurants which were available on the various delivery apps or then local take away food, the food was generally mediocre, on top of having to pay delivery costs or buying extra food to cover the minimum delivery order.
I found I was not enjoying the food, wasn’t always the healthiest of options and food was being wasted.
This was a struggle for me, as I have been bought up being well fed on home cooked food and when I moved away from home very quickly learned to cook so I could continue enjoying home cooked food.
When I looked around friends and colleagues, I seen how busy our lives had become and how little time people had to cook meals. Taking this into consideration alongside the limited options for halal ready meals, Dining was cooked up.
With Dining I want to conveniently make available good quality tasty meals, which are like home cooked meals.
Every meal which is on the menu is based on a home cooked recipe, keeping to the authenticity of the cuisine and providing a flavoursome meal. No additives or preservatives go into any of the meals and the freshest of ingredients are used.
Dining wants to bring back the days of having a home cooked meal even if you do not have the time, skills or energy to cook yourself.
Find out more at www.diningeating.com and follow us on Facebook/Instagram/Twitter @Diningeating.